I reckon they bank on Radiohead having a reasonable fanbase that will automatically shell out for the DiscBox, which despite being 40 gets you a decent amount of physical stuff, plus bonus choons. Plus if it's only through the website, is there a label taking a cut? They could rake it in! The penny-pinchers like myself MAY like it enough to buy some other stuff? Jonah Matranga used to do sliding-scale prices allowing people to choose their own price too (within limits)....