Now I want to make it clear that I'm in no way slagging off your band - I don't doubt that you're very good. It's just very depressing when even up-and-coming bands talk in these terms. I remember The Automatic talking to me about 'units shifted' a coupla years ago and I felt utterly miserable about it. These generic, business-speak banalities suggest that appealing to the greatest number of people should be an artist's primary goal. For me, it should be about making the best possible music and nothing else... As I said, this is in no way a reflection on your band.