A few months ago I can distincly remember having a random 'Moorings-fuelled' conversation (the kind of chat that is bought on by six pints and half a dozen jaeger-bombs) with my much better-half (my girl-friend that is; I promise I'm not schizophrenic!) about whether our set of personal morals or fears could be bent or broken by a cash figure incentive, and if so what that cash figure would be. At what price does someone with a distinct fear of spiders, hold a tarantula (can fears be overcome with something as 'simple' as a cash incentive?; are we that money-driven?). Obviously people have very different moral standards (for 50,000 a work colleague of mine stated without pause that he would fuck a dog), with some people finding certain things far less shocking than others. That same work collaegue went on to say for 1,000,000 he would fuck his sister (is that the going rate for incest these days?). All that was left for me to think about was whether or not this man had very little 'moral fibre', whether he just far more honest than most of us, or whether or not he was just full of shit and trying to provoke a reaction. Do we all really have a price?