The thing that pissed me off was that they were "raising awareness for cancer" - no, you're either donating to a charity, supporting the sufferers or supporting cancer research. At no point did they provided information on how to check for cancer, details on the rarer cancer or highlighted any recent breakthroughs, so the word "awareness" shouldn't be used. And saying "yeah, but you're talking about it" - it's me saying that your No-Make Up Selfie for Cancer Awareness isn't actually raising awareness, which does not count. It's fantastic that they are now including screenshots of their donations as well as linking to local cancer charities or Cancer Research UK. The intent was good, but the cunts just taking a selfie and saying it's them "doing their bit" are the same as those fuckers who "like" a status thinking it counts as a contribution to a cause.