Im looking at it as basically a large itouch, the main selling points seem to be the kindle type e-book feature, and the new apple bookstore thats opening, but you can get e-books on the itouch/phone. i think its more of a product that will benefit old people opposed to teens/20's if you need to multitask, get a Mac, Need to multitask on the move? get a macbook/pro need an organiser for around the house? Get an ipad need an organiser/phone on the move? get the itouch/phone. The ipad does look cool though,