I thought bru was banned because of some secret ingredient they wouldn't reveal. Edit: Wiki has the answer Irn-Bru and Diet Irn-Bru have been formulated since 2002 by A.G. Barr plc to meet the regulations for food colouring of the U.S. Food and Drug Administration (FDA). Ponceau 4R, used in the UK formulation, is prohibited by the FDA. Barr uses alternative food and drink colourants manufactured by a U.S. company approved by the FDA. The product labelling also meets U.S. labelling standards on nutritional information and bar code. Compliant Irn-Bru is solely imported by Great Scot International in Charlotte, North Carolina, who supply distributors and retailers throughout the U.S. It is only supplied in 500 ml. So you're not getting the good stuff. You're getting watered down FDA approved pish.