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How VR is shaking up the music industry


alanwaston
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bbc.stfi.re/news/business-38 ... xokpjv&#aa


As well as giving music fans more exciting, immersive videos to watch, VR has great potential in the live music space as well.

"The sense of presence we can achieve in VR is incomparable to any other medium," says Jacek Naglowski, chief executive of Circus Digitalis, a Polish publisher that worked on one of the first cinematic VR music videos in Europe.

"Experiencing the concert in VR is something that people would be willing to pay for," he says. "In future it may be one of the most important revenue streams for musicians and producers."

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