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Guest Neubeatz

Eagles & Wal-Mart in Strategic Marketing Partnership

Tuesday October 24, 5:00 pm ET

BENTONVILLE, Ark., Oct. 24 /PRNewswire-FirstCall/ -- The Eagles and Wal- Mart Stores, Inc. (NYSE: WMT - News) today announced an exciting long-term strategic marketing agreement that will encompass sponsorship, exclusive audio and video releases, and product visibility. As America's biggest supporter of the music business, this partnership will create significant additional holiday interest at Wal-Mart. Wal-Mart and the Eagles will unveil further details of the agreement shortly.

The Eagles were attracted to a Wal-Mart partnership because of the retailer's drive to take a lead in sustainability and make a difference for future generations. In the past year it has unveiled simple and straightforward environmental goals -- to be supplied 100 percent by renewable energy; to create zero waste; and to sell products that sustain the earth's resources and environment.

"Our partnership with the Eagles demonstrates how serious we are about giving our customers a choice of new, unique, world-class entertainment products," said David Porter, Wal-Mart's vice president of home entertainment. "We are very pleased to be able to bring our customers an alliance with America's greatest rock icons."

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