KimyReizeger

I'm not patronising. I find advertising really interesting and have a lot of admiration for the people behind it. I'm glad you're honest about identifying with characteristics of the brand such as the age of the owners, their symbols, icons and what they purportedly represent. Obviously both music and art have long attachments to the notion of a simple, social existence, and a rejection of corporate culture and consumerism. Indeed, I'm sure you'll find plenty on here who feel this way. The fact that Brewdog tastes good is of little relevance. I would posit that taste is not the main reason people drink it. There's nothing 'bad' about that. There's nothing 'wrong' with associating with brands. We all do it. But really, are products worth believing in? Does anyone else just think this is all a case of perception, and that if a regular brewer released the same beer, there's nothing to suggest people would enjoy it as much?

Yeah, but neither does Ronald McDonald.

Fuck off and get me a Trade Winds.

Ok, back to the original point: The association of alcohol with music, ideas and rebellion is a see-through, cringeworthy marketing tac which appears to be working rather nicely indeed for a couple of businessmen in Fraserburgh. It's no different from the association of Coca-cola with christmas or Nike with sport. By grappling hold of 'values', companies can transform base products into more than which they are, the best example being Coke, which is really just brown sugary water. By the same token, Brewdog beer is just like any other beer, but through clever marketing they've managed to work themselves onto a warped ethical high ground and capture the imagination of an 'alternative' group of consumers, which in turn begins to perceive the beer as something more than what it is. Perception is everything. It's called branding, and everyone here seems to be supping it up fairly happily. I was just wondering what you thought about it? I mean, are people here happy to let marketing take its course on them?

Is the fact that they're successful a reason to drink their beer?

Would you say the beer is popular around here because it is local?

Yeah, it's ok. But if that's all you want to judge it on why do we have a gushing twelve page thread?

But surely it's not just kids who abuse alcohol. 18% beer is irresponsible because it contradicts regular, understood criteria concerning the word 'beer'. It's confusing, and encourages people to drink on the basis of alcohol content.

But aggressively marketed 18% beers are irresponsible.

I thought rock music fans might be put off by the association of music and ideas with fermented cereal grains? Any thoughts?

Can anyone explain to me why a brewery is so popular on here?

Why'd it make the news? Because it's a very busy, well-known junction in the UK's top city. Why'd it cost 5m? Sounds like a lot of night-time digging to me.

I think the inside is reasonable aesthetically. Wide passageways, revealing upper-deck cutaways and plenty of light. Gives a nice expansive feel as opposed to others.

yeah, totally on that wavelength. Crystal-clear.

Did anyone else get accosted by a chef from Handmade Burger at the Blue Lamp last night?

Loads at university. Not sure if they'd let you play em, but if you ask real nice...

58,000 people attended over 8 hours yesterday. Incredible. People queuing up at the Apple store for free 'exclusive' Apple T-shirts. In fact, I couldn't understand why the Apple store was so busy. Can anyone explain? What's so interesting about a few gizmos, phones and laptops? And what'll happen to Union Street, which already looks grubbier and shopper-hostile by the day.

Soul-less shopping centre? Good addition to retail atmosphere of Aberdeen?

I just meant that because of the number of 'things' happening in several of the tracks - particularly those of the whooshing, sweeping, abrasive sort - and taking into account the reduction in audio quality inherent to myspace, that I found it a painful listen.

Different people work in different ways. I tend to get spurred on by negative criticism; the I'll show you complex of a rampant narcissist.

I think I was a bit harsh last night, I do actually enjoy bits of it. How do you make your tracks? Maybe because your influences shine through so obviously I'm just seeing it as a imitation of Boards of Canada and Aphex Twin. It's routine, nothing new, and a pretty unpleasant listen at times. On the plus side it's occasionally musical and considered which is nice. Not so keen on the soaring pads or abrasive leads though. A hell of a lot of em are mixed badly (too loud) and very preset-like. My fave bit is definitely the quirky thing at the start and end of the 3rd track, with the kind of dodging, cut up thing. My personal experience of creating electronic music involves spending long periods of time working on (what I hope are decent) sounds and interesting, cohesive structures. This idea of just slamming everything down doesn't really appeal to me. It's fast paced, unrefined and disorderly. I'm an techno tory

I think: The beats are pretty generic and it's way too busy. A lot of the songs seem to be, rather than one or two really good ideas; many ok-ish ones. I often think DAWs give you too much choice. A bit of character in the sounds and depth perspective in the production would be nice. Given poor myspace quality, I find it almost un-listenable. But there are also some pretty cool ideas, and the beginnings of both the second and third songs are unusual and quite gripping.

If he blinged himself up a bit for the vid, I'd buy it.

I think you suggested it was 'right wing satire'. In truth, you mock the pompous attitude and inflated ego of the aristocratic speaker, therefore rendering it a fairly 'left-wing satire' in my book. Sort your wings out before you, erm, fly

I thought the 'John-major-in-nothing-because-he-was-born-in-brixton' bit was funny.