Quote: "The manager is as mad as a hatter but really showers the place with top knotch kit." ____________________________________________________________________________ You have to love that description! The truth is that we use completely standard equipment. If you check out the kit-list of any of the usual studios where artists (that people have heard of) record, the list of equipment is almost exactly the same. There are just three standard desks (SSL, AMS-Neve, Amek) two pianos (Steinway, Boesendorfer) one organ (Hammond B3/A100) and only one reverb (Lexicon 960L) a handful of mics (Neumann, AKG, Shure, Audix, Brauner) a handful of DAWs (Radar, Soundscape, ProTools, Nuendo, ProLogic) two reel-to-reels (Studer, Otari) very few monitors (Genelec, M&K, KRK, Dynauduio and the inevitable NS10s) and a few makers of outboard (Eventide, SPL, Manley, Aphex, TC and others). It is by using this standard kit that one gets the sound of a commercial record. You also need a good engineer that knows his way around this kit in his sleep. ____________________________________________________________________________ All this leads to the question: How does one choose a studio? Well, certainly, listen to recordings made there and (possibly more important) listen to recordings made by the person who is going to record you. A good engineer is the most important piece of kit in the studio! But despite all the rubbish spoken about making a hit single in your own bedroom or in some small demo room somewhere, a good engineer needs good equipment just as a good carpenter needs a sharp chisel. The problem for the customer is that those people in the industry that make the decisions (A&R, management, tour promoters, etc.) are no longer musically literate. In other words, they cannot hear good music for what it is. They are incapable of hearing past the mix and listening to the tunes. They expect to hear a 'record' (i.e. a complete and polished product) every time. In the 'good-old-days' producers and A&R would just liten out for a tune and the performance. That means that if you are trying to pitch your music with a tour manager or a record company, you have to make a sound that sounds as goood as music that is produced for thousands and thousands of Pounds. More importantly, you are expected to produce a sound that can only be achieved using the kind of kit I have listed above and by someone with a formal education in audio engineering and years of experience. If all you require is a rough demo to pitch your music with pubs and small rooms holding up to a couple of hundred people, then a budget demo room is the right answer. But if you try to pitch a budget recording with one of the big boys, it will end up in 'file 13' after just 10 seconds.