Scorge Posted October 28, 2009 Report Share Posted October 28, 2009 Yeah, I am quite tempted by the share offer too, although I do think they have valued the company a bit high (25.5 million if my maths isn't off). But as Ross says, the discount probably pays the money back if you were to make use of it. Quote Link to comment Share on other sites More sharing options...
RossP Posted October 28, 2009 Report Share Posted October 28, 2009 As the website says...The 20% lifetime discount also drastically reduces the notional value of 25m. If you buy a case of beer per month (at a cost of 30) you will have made your entire investment back in 3 years, a 100% return Quote Link to comment Share on other sites More sharing options...
Scorge Posted October 28, 2009 Report Share Posted October 28, 2009 As the website says...The 20% lifetime discount also drastically reduces the notional value of 25m. If you buy a case of beer per month (at a cost of 30) you will have made your entire investment back in 3 years, a 100% returnRight enough sire. I was planning to cut back on the boozing over the next wee while though, nae get worse, haha....(I only say it's a bit high because it is such a volatile market which could have its bollocks cut off by the government and suchike at any point...) Quote Link to comment Share on other sites More sharing options...
imprinted Posted November 3, 2009 Report Share Posted November 3, 2009 man the fuck up Scorge, buy your share like you said you were thinking about last Thursday in the Tunnels and then invite me round for a knees up! I'll take you out for a spin in the new wheels as payment! Quote Link to comment Share on other sites More sharing options...
Le Stu Posted November 3, 2009 Report Share Posted November 3, 2009 Concerning the shares, I have to wonder... if the stock market crashes again, what happens to the shares of a public company involved in the production of alcohol related goods?It could be a good contrarian investment Quote Link to comment Share on other sites More sharing options...
Scorge Posted November 3, 2009 Report Share Posted November 3, 2009 Concerning the shares, I have to wonder... if the stock market crashes again, what happens to the shares of a public company involved in the production of alcohol related goods?It could be a good contrarian investment I think the majority of people who buy in will be doing it for the discount and the honour (wrong word perhaps ?() rather than as an investment opp. I would go for it, but 230 quid out of my current budget is a hell of a hit just now..... Quote Link to comment Share on other sites More sharing options...
KimyReizeger Posted November 3, 2009 Report Share Posted November 3, 2009 Can anyone explain to me why a brewery is so popular on here? Quote Link to comment Share on other sites More sharing options...
Old Gold Posted November 3, 2009 Report Share Posted November 3, 2009 Can anyone explain to me why a brewery is so popular on here?I'd wager that people like the brewery's beer. Quote Link to comment Share on other sites More sharing options...
MattJimF Posted November 4, 2009 Report Share Posted November 4, 2009 Plus they are local and sticking two fingers up to the main breweries and the government Quote Link to comment Share on other sites More sharing options...
KimyReizeger Posted November 4, 2009 Report Share Posted November 4, 2009 I'd wager that people like the brewery's beer.I thought rock music fans might be put off by the association of music and ideas with fermented cereal grains?Any thoughts? Quote Link to comment Share on other sites More sharing options...
KimyReizeger Posted November 4, 2009 Report Share Posted November 4, 2009 Plus they are local and sticking two fingers up to the main breweries and the governmentBut aggressively marketed 18% beers are irresponsible. Quote Link to comment Share on other sites More sharing options...
Old Gold Posted November 4, 2009 Report Share Posted November 4, 2009 I thought rock music fans might be put off by the association of music and ideas with fermented cereal grains?Any thoughts?Tastes nice. And yours? Quote Link to comment Share on other sites More sharing options...
Guest Gladstone Posted November 4, 2009 Report Share Posted November 4, 2009 Come on. The 18% beer costs 10 a bottle. I bought 24 Tennents in the supermarket the other night for 10. Surely anyone of sound mind can see that there's nothing irresponsible about Brew Dog. Their beers are generally more expensive than your other "generic" beers like Tennents, Fosters, etc. The kids out there getting smashed of a weekend won't go near Brew Dog because it costs so much. They might buy a beer for 10 and drink it. But is drinking one very strong beer worse than drinking 24 average strength beers? I don't think so. When I was far too young to drink I once bought a half bottle of vodka for about a fiver, and drank it, and puked myself to sleep. Had I spent twice as much, I'd have got a beer with twice as much quantity, but half the alcohol level, and probably wouldn't have been as messed up. 2 or 3 Carlsberg Special Brews for probably something like half the price would be worse for you than 1 of the Brew Dog Tokyo beers.This misconception is pissing me off no end. 1 Quote Link to comment Share on other sites More sharing options...
KimyReizeger Posted November 4, 2009 Report Share Posted November 4, 2009 The kids out there getting smashed of a weekend won't go near Brew Dog because it costs so much. But surely it's not just kids who abuse alcohol. 18% beer is irresponsible because it contradicts regular, understood criteria concerning the word 'beer'. It's confusing, and encourages people to drink on the basis of alcohol content. Quote Link to comment Share on other sites More sharing options...
KimyReizeger Posted November 4, 2009 Report Share Posted November 4, 2009 Tastes nice. And yours?Yeah, it's ok. But if that's all you want to judge it on why do we have a gushing twelve page thread? Quote Link to comment Share on other sites More sharing options...
Guest Gladstone Posted November 4, 2009 Report Share Posted November 4, 2009 But surely it's not just kids who abuse alcohol. 18% beer is irresponsible because it contradicts regular, understood criteria concerning the word 'beer'. It's confusing, and encourages people to drink on the basis of alcohol content.But it's 10 a bottle!!!!Jesus. Nobody is going to pick it up and go "fucking right I'm having this it's 18%. I'm going to get smashed!!"They'd just buy a bottle of vodka for the same price.Similarly, they're not going to go "this looks like a nice beer, it's only 10 a bottle". Then a couple of hours later having drank their one bottle of beer go "Jesus fuck, I'm shteemin' how did that happen?"Look at the bigger picture. Anyone out there drinking alcohol for the sole purpose of getting smashed or abusing alcohol is not going to go near a higher priced beer like Brew Dog. Quote Link to comment Share on other sites More sharing options...
Old Gold Posted November 4, 2009 Report Share Posted November 4, 2009 Yeah, it's ok. But if that's all you want to judge it on why do we have a gushing twelve page thread?I suppose it's because they're local, and they had a bit of bother with a big brewery in which they triumphed. 12 pages isn't really that big a deal. Quote Link to comment Share on other sites More sharing options...
Guest Gladstone Posted November 4, 2009 Report Share Posted November 4, 2009 Yeah, it's ok. But if that's all you want to judge it on why do we have a gushing twelve page thread?Two local guys out of nowhere started a brewery and did well. They've upset the major brewers in the country, and have got nationwide recognition for a very successful business venture.Pat on the back well deserved.And their beer tastes good. Quote Link to comment Share on other sites More sharing options...
KimyReizeger Posted November 4, 2009 Report Share Posted November 4, 2009 I suppose it's because they're local, and they had a bit of bother with a big brewery in which they triumphed. 12 pages isn't really that big a deal.Would you say the beer is popular around here because it is local? Quote Link to comment Share on other sites More sharing options...
KimyReizeger Posted November 4, 2009 Report Share Posted November 4, 2009 Two local guys out of nowhere started a brewery and did well. They've upset the major brewers in the country, and have got nationwide recognition for a very successful business venture.Is the fact that they're successful a reason to drink their beer? Quote Link to comment Share on other sites More sharing options...
Old Gold Posted November 4, 2009 Report Share Posted November 4, 2009 Would you say the beer is popular around here because it is local?I'm still waiting on the completion of my extensive market research. Apologies. Quote Link to comment Share on other sites More sharing options...
MattJimF Posted November 4, 2009 Report Share Posted November 4, 2009 The main reason for this thread being at the page count it is, is mainly due to the fact that rather than start a new thread every time there is something happening with the company it gets posted in here, rather than have an abundance of threads all over the place. Quote Link to comment Share on other sites More sharing options...
KimyReizeger Posted November 4, 2009 Report Share Posted November 4, 2009 I'm still waiting on the completion of my extensive market research. Apologies.Ok, back to the original point:The association of alcohol with music, ideas and rebellion is a see-through, cringeworthy marketing tac which appears to be working rather nicely indeed for a couple of businessmen in Fraserburgh. It's no different from the association of Coca-cola with christmas or Nike with sport. By grappling hold of 'values', companies can transform base products into more than which they are, the best example being Coke, which is really just brown sugary water. By the same token, Brewdog beer is just like any other beer, but through clever marketing they've managed to work themselves onto a warped ethical high ground and capture the imagination of an 'alternative' group of consumers, which in turn begins to perceive the beer as something more than what it is. Perception is everything.It's called branding, and everyone here seems to be supping it up fairly happily. I was just wondering what you thought about it? I mean, are people here happy to let marketing take its course on them? Quote Link to comment Share on other sites More sharing options...
KimyReizeger Posted November 4, 2009 Report Share Posted November 4, 2009 Our beers are in no way commercial or mainstream.We do not merely aspire to the proclaimed heady heights of conformity through neutrality and blandness.We are unique and individualA beacon of non-conformity in a increasingly monotone corporate desert.We are proud to be an intrepid David in a desperate ocean of insipid Goliaths.We are proud to be an alternative.Fuck off and get me a Trade Winds. Quote Link to comment Share on other sites More sharing options...
Old Gold Posted November 4, 2009 Report Share Posted November 4, 2009 Don't know if you're entirely well informed. I attended the tasting thing the other week, and the chap from Brewdog didn't look much like an evil Rich Uncle Pennybags whatsoever.It's pretty punk that it's got you so wound up. Heh. Quote Link to comment Share on other sites More sharing options...
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