That's part of the problem.... most of the teams in the league DID try to compete with Rangers and Celtic in the early 90s by splashing loads of cash they didn't have. Hence the money troubles at Aberdeen, Motherwell, Dundee Utd, Kilmarnock etc etc. Hearts tried it more recently and look at the state of them now... surely only a matter of time before they too are tatties. The old firm have bled the Scottish game dry for their own benefit. As mentioned previously, they've brought barely any young talent through instead raping and pillaging every other team for their best players (often for terrible money) thus making everyone weaker. Easy to do when you are rolling in it though.