Come on. The 18% beer costs 10 a bottle. I bought 24 Tennents in the supermarket the other night for 10. Surely anyone of sound mind can see that there's nothing irresponsible about Brew Dog. Their beers are generally more expensive than your other "generic" beers like Tennents, Fosters, etc. The kids out there getting smashed of a weekend won't go near Brew Dog because it costs so much. They might buy a beer for 10 and drink it. But is drinking one very strong beer worse than drinking 24 average strength beers? I don't think so. When I was far too young to drink I once bought a half bottle of vodka for about a fiver, and drank it, and puked myself to sleep. Had I spent twice as much, I'd have got a beer with twice as much quantity, but half the alcohol level, and probably wouldn't have been as messed up. 2 or 3 Carlsberg Special Brews for probably something like half the price would be worse for you than 1 of the Brew Dog Tokyo beers. This misconception is pissing me off no end.