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[stuartmaxwell]

their problem was they obviously never cleansed their database, which meant that 40% of magazines were going to wrong addresses etc how many did they actually send out?? as far as i was aware you got added to the database when you bought tickets for a gig, so id hazard a guess at 25,000 to 50,000 people recieved those magazines

The cost of producing 50,000 magazines coupled with postage costs and wrapping em in plastic (and sticking a printed bloody label & postmark onto it)

50,000 mags at roughly £2.00 to produce (given the materials, the number, stapling, folding and other finishing required) then adding £12,500 of postage (with the mail sort discount) + at LEAST £3,000 on plastic wrapping and label printing, then paying a fulfilment team to place the extra flyers and the booklet into the plastic wallet)

I can see exactly why they stopped doing it after a while. If i was looking at my monthly expenditure and I was in trouble it would unfortunately be one of the first things to be cut back/streamlined

[Bigsby]

Originally Posted by stuartmaxwell

their problem was they obviously never cleansed their database, which meant that 40% of magazines were going to wrong addresses etc how many did they actually send out?? as far as i was aware you got added to the database when you bought tickets for a gig, so id hazard a guess at 25,000 to 50,000 people recieved those magazines

The cost of producing 50,000 magazines coupled with postage costs and wrapping em in plastic (and sticking a printed bloody label & postmark onto it)

50,000 mags at roughly £2.00 to produce (given the materials, the number, stapling, folding and other finishing required) then adding £12,500 of postage (with the mail sort discount) + at LEAST £3,000 on plastic wrapping and label printing, then paying a fulfilment team to place the extra flyers and the booklet into the plastic wallet)

I can see exactly why they stopped doing it after a while. If i was looking at my monthly expenditure and I was in trouble it would unfortunately be one of the first things to be cut back/streamlined

True. But as soon as it happened, nobody had any clue about what gigs were going on there.

Maybe in this day and age they could set up an "ebrochure"? I wouldn't want emails announcing every gig, but something similar to the old brochure dropping into my inbox once a month would be great, and would cost pennies.

[Alan Cynic]

They did send out a kind of e-mail brochure too. I wouldn't object to a really cheaply done pamphlet (A4 sheet folded?) so that production would be in the pennies rather than pounds. The postage would still be expensive though. I was one of the bad people who were too mean to subscribe to it latterly, so I shouldn't moan, I suppose.

[Bigsby]

Originally Posted by Alan Cynic

They did send out a kind of e-mail brochure too. I wouldn't object to a really cheaply done pamphlet (A4 sheet folded?) so that production would be in the pennies rather than pounds. The postage would still be expensive though. I was one of the bad people who were too mean to subscribe to it latterly, so I shouldn't moan, I suppose.

Well I didn't get it, probably my own fault for not subscribing. Now that everyone knows that the Lemon Tree went tits up, one of the first things the new regime should do is encourage people to register for the ebrochure.

[stuartmaxwell]

ie everyone who signed up to the petition with their email address would be a good start and im sure the data would be available by those who have it

[Bigsby]

Originally Posted by stuartmaxwell

ie everyone who signed up to the petition with their email address would be a good start and im sure the data would be available by those who have it

True, but I get the feeling that the people who organised the petition are mainly the staff who used to work there. They are probably the ones who feel "stiched up" as per the Evening Express article above and will probably be hoping that the Aberdeen Performing Arts venture dies on its arse so they can turn round and say "You should have stuck with us."

Probably.

[Lucky Rathen]

I used to work in a hotel where we'd keep a pile of LT brochures in the foyer. Usually the June/July ones would come in mid way through July, the August / September ones would arrive sometime in October etc.

[stuartmaxwell]

Originally Posted by Bigsby

True, but I get the feeling that the people who organised the petition are mainly the staff who used to work there. They are probably the ones who feel "stiched up" as per the Evening Express article above and will probably be hoping that the Aberdeen Performing Arts venture dies on its arse so they can turn round and say "You should have stuck with us."

Probably.

I didnt read that article actually. still, stitch up or not, doesnt make any difference. the place will benefit from a new approach. good luck to all involved and I hope that they will continue some of the good work that Isla had started (i.e. working with good local promoters like IMP)

[Stichman]

Originally Posted by Graeme

How many brochures made their way around town and directly into peoples homes? Mind you they may have made a fatal error when they stopped sending them for free!

Haha true enough!


Flyers or something equally less expensive would have done the job. I liked their shiny booklet, but must you can't expect people to stump up for it!

I declined to pay for the booklets mainly because the same information was generally available via the web site, albeit in a slightly less easy to find form. The weekly e-mail was adequate as well. Got a few free tickets out of responding to that! Th’ Legendary Shack Shakers being probably the best score.