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[Carrots Gladstone]

Originally Posted by KimyReizeger

Yeah, it's ok. But if that's all you want to judge it on why do we have a gushing twelve page thread?

Two local guys out of nowhere started a brewery and did well. They've upset the major brewers in the country, and have got nationwide recognition for a very successful business venture.

Pat on the back well deserved.

And their beer tastes good.

[KimyReizeger]

Originally Posted by Old Gold

I suppose it's because they're local, and they had a bit of bother with a big brewery in which they triumphed. 12 pages isn't really that big a deal.

Would you say the beer is popular around here because it is local?

[KimyReizeger]

Originally Posted by Carrots Gladstone

Two local guys out of nowhere started a brewery and did well. They've upset the major brewers in the country, and have got nationwide recognition for a very successful business venture.

Is the fact that they're successful a reason to drink their beer?

[Old Gold]

Originally Posted by KimyReizeger

Would you say the beer is popular around here because it is local?

I'm still waiting on the completion of my extensive market research. Apologies.

[MattJimF]

The main reason for this thread being at the page count it is, is mainly due to the fact that rather than start a new thread every time there is something happening with the company it gets posted in here, rather than have an abundance of threads all over the place.

[KimyReizeger]

Originally Posted by Old Gold

I'm still waiting on the completion of my extensive market research. Apologies.

Ok, back to the original point:

The association of alcohol with music, ideas and rebellion is a see-through, cringeworthy marketing tac which appears to be working rather nicely indeed for a couple of businessmen in Fraserburgh. It's no different from the association of Coca-cola with christmas or Nike with sport. By grappling hold of 'values', companies can transform base products into more than which they are, the best example being Coke, which is really just brown sugary water. By the same token, Brewdog beer is just like any other beer, but through clever marketing they've managed to work themselves onto a warped ethical high ground and capture the imagination of an 'alternative' group of consumers, which in turn begins to perceive the beer as something more than what it is. Perception is everything.

It's called branding, and everyone here seems to be supping it up fairly happily. I was just wondering what you thought about it? I mean, are people here happy to let marketing take its course on them?

[KimyReizeger]

Our beers are in no way commercial or mainstream.

We do not merely aspire to the proclaimed heady heights of conformity through neutrality and blandness.

We are unique and individual

A beacon of non-conformity in a increasingly monotone corporate desert.

We are proud to be an intrepid David in a desperate ocean of insipid Goliaths.

We are proud to be an alternative.

Fuck off and get me a Trade Winds.

[Old Gold]

Don't know if you're entirely well informed. I attended the tasting thing the other week, and the chap from Brewdog didn't look much like an evil Rich Uncle Pennybags whatsoever.

It's pretty punk that it's got you so wound up. Heh.

[KimyReizeger]

Originally Posted by Old Gold

Don't know if you're entirely well informed. I attended the tasting thing the other week, and the chap from Brewdog didn't look much like an evil Rich Uncle Pennybags whatsoever.

Yeah, but neither does Ronald McDonald.

[MattJimF]

Originally Posted by KimyReizeger

But surely it's not just kids who abuse alcohol. 18% beer is irresponsible because it contradicts regular, understood criteria concerning the word 'beer'. It's confusing, and encourages people to drink on the basis of alcohol content.

Do you want to have a go at the threads about the real ale festivals that are on here as well?
I mean people only having 3 days to get drunk on as much real ale and cider as they can must surely encourage binge drinking!
Pick any forum here and start this discussion about a real ale encouraging alcohol abuse.