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[Fluffy]

Has anyone else seen the new Guiness advert, where they start off as men and go back in time until they are little fish things?

Anyway, could anyone please tell me the name of the song that is in the advert?

Could be time for a frosty fact!

[Chris]

it's Rhythm Of Life from the musical Sweet Charity

[Hugh_Jazz]

Originally Posted by Fluffy

Has anyone else seen the new Guiness advert, where they start off as men and go back in time until they are little fish things?

Anyway, could anyone please tell me the name of the song that is in the advert?

Could be time for a frosty fact!

It's called the "Rhythm of Life"....it's from the musical Sweet Charity, but is performed by Sammy Davis Jr in the advert.


EDIT: Too damn slow again!!

[Fluffy]

Ah perfect, thank you! I just downloaded some trance song by the same name, so I hope I am onto the right one now!

[PrincessHolly]

I do believe it's also the most expensive advert ever made. I hope you've seen the cinema version! It's longer and better!

[Rachie]

It is a very cool advert.

I sang that song in the choir at school... heh. I quite liked it.

[Fluffy]

Is the song in the ad a remix made for the advert? i cannot seem to find that version

[Frosty Jack]

It's from the 1969 film version of "Sweet Charity" starring Shirley McLaine and Sammy Davis Jr. The CD Soundtrack is available -
http://www.hmv.co.uk/hmvweb/displayP...1;-1&sku=99145
This is the version used, but the song has been edited to fit better with the advert. This is roughly how it's been changed -

Instumental Beginning - same
Edit out:
"Daddy started out" section about spreading religion "pigeons waiting to be hooked on new religion"
add rewind effect to instrumental then skip to:
"And the rythm of life is a powerful beat... (note opening "and" removed)
add spatial effects for outdoors, inside ice cave, etc.
then Sammy lowers his voice for "is a powerful beat" - same
Edit out - "Daddy go" chorus and following section on visiting various towns.
Edit following chorus and slow "flip your wings and fly to daddy"
Edit out the Skee-ba-doobie-do, split it split it
skip to reprise of "rythm of life" where it gets uplifting.
Add in meteor effects, etc.
Edit out following chorus of Rythm of life.
Edit out section where Sammy starts to really belt it out.
Add rewind effect.
Skip to where Sammy begins to build quietly "flip your wings and fly to Daddy" up and up to where he really belts it -
"Hit the floor and crawl to daddy!" - same
Let Sammy and the chorus chant out the end rythm of life, of life, of life
then stop it on the first pause
Edit out the gospel "Yeah, let me hear it! Sock it to me" back and forth between Sammy and chorus.
Insert Mudskipper blech
Edit in a choral ending.

As far as I can tell, this was just done to fit, and is not currently available in this form. Probably will be soon enough though.

The making of the advert -
http://www.guinness.com/gb_en/ads/cu...ert/making_of/

[Hardcore Mel]

Originally Posted by rainbowprincess

It is a very cool advert.

I sang that song in the choir at school... heh. I quite liked it.

so did i, at albyn tho.