I just did your survey.
Coincidentally I was just reading an article about a new chick lit genre in Japan.
here's the link
Letter from Japan: I ♥ Novels: Reporting & Essays: The New Yorker
Apparently loads of ordinary women are becoming best selling authors really quickly by writing novels from their mobile phones and posting them on specifically designed web sites. Because of the medium used, a unique style has developed. (japanese equivalent of txt spk, western left-to-right formatting, etc) The best books get published in print and it's become the number one selling genre.
(just in case your interested)