It wasn't quite as clear cut as it appears tho, with production costs significantly higher than HD-DVD, i honestly thought it was curtains a few months back when Paramount signed that 18 month exclusivity deal with HD-DVD.
I'm pretty certain PS3 won this for Blu-Ray tbh, expecting Xbox owners to fork out n additional 100+ quid for the drive probably a step too far. Tho im completely certain had the Xbox been able to come out with the drive initially it would be a very different story. Regardless of what the studios were backing, Blu-ray's been outselling HD pretty much 2:1 since the PS3 came out.
Personally, fucking delighted, firstly that sony managed to finally back the right horse, and secondly that i dont have a rather expensive piece of (soon to be) obselete technology under my telly
