It might not be such a bad idea at certain games - for instance, any game involving the Old Firm is probably a bad idea, but can anyone really see the harm in a drink during an Aberdeen-Killie game? They could even combine drink sales at Pittodrie with a requirement that only season ticket holders would be served, and then only two drinks a game - the technology is there, so why not introduce it?
Perhaps if they also clamped down on drink related misbehaviour (immediate £1000 fine and season ban), there would be absolutely no problem from the 99% of people who can have a drink and not go mad.
Bear in mind that if drink can be served at rugby games, there's no excuse for calmer football games to have drink.
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