The promotion of the gig itself.
If no bugger knows about it, then no bugger will go.
I have to say, I have been to a fair share of pish attendance gigs, but equally have been to some packed gigs as well.
Remember watching Gold Blade and The Needles at Glow (as it was in them days) with a tiny crowd. Was still a great show, but I only found out from a mate who was on the GB mailing list, I saw no real aggressive promotion, but I could have simply been missing it, it has been known and I was only young! |